Developed LavendHER, a personal hygiene brand created to celebrate strength, confidence, and feminine self-expression. The brand concept centers on empowering women to embrace their beauty with grace while maintaining a bold, unapologetic identity, positioning personal care as both protection and self-affirmation.

The project began with research into beauty and hygiene markets, brand positioning, and audience identity, followed by mood board development to define tone, color, and visual language. From this foundation, I designed a cohesive brand system including logo design, typography, packaging concepts, and branded touchpoints that communicate the idea of “badass beauty.”

LavendHER balances softness and strength through its visual identity, creating a modern brand experience that speaks to confident women who refuse to let anything diminish their power.