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Packaging Deconstruction

Project type

Experimental Layout & Composition

Date

Fall 2024

Explored composition, abstraction, and visual hierarchy through the deconstruction of existing product packaging. Assigned Signature Select parchment paper packaging, I analyzed its visual elements and reinterpreted them into five dynamic compositions that captured the warmth, movement, and sensory experience of baking. By isolating typography, color, texture, and form, the project focused on transforming familiar commercial packaging into expressive graphic compositions. Through experimentation with layout, scale, and repetition, the final series communicates atmosphere and emotion while demonstrating how design elements can convey feeling beyond their original functional context.

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